AsSalaamu alaikum waRahmatuLlaahi waBarakatuh.
Buku seperti tertulis di bawah ini amat sangat langka.
WaSsalaamu alaikum waRahmatuLlaahi waBarakatuh
Ahmad Syamil
Arkansas State University
http://www.clt.
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*From:* Academy of International Business List on behalf of Suzy Howell
*To:* AIB-L@LIST.MSU.
*Subject:* [AIB-L] Call for Chapters-Islamic Marketing Handbook
*CALL-FOR-CHAPTERS for*
*THE HANDBOOK OF ISLAMIC MARKETING*
Editors: Özlem Sand?kc?, Bilkent University, Turkey
Gillian Rice, Thunderbird School of Global Management, USA
Publisher: Edward Elgar, UK
Muslims constitute twenty percent of the world population and actively
participate in the global economy as investors, suppliers,
manufacturers, bankers, and traders. Muslim consumers represent one of
the fastest growing consumer segments. However, despite its increasing
significance, the intersection between Islam and marketing theory and
practice remains still largely understudied and poorly understood.
This edited book aims to provide relevant theoretical background and to
present the results of the latest empirical research in the domain of
Islamic marketing. The book will be a collection of conceptual and
empirical original contributions that will offer a systematic,
up-to-date, and multidimensional framework for examining the
implications of Islam for consumption and marketing practices. The book
aims to acquaint scholars and practitioners with foundational issues as
well as emerging trends in Islamic marketing. The book encourages high
quality chapters that do not only enhance knowledge in this increasingly
important domain of marketing theory and practice but also present
promising ideas that can be pursued in further research.
*Target Audience*
The target audience of this book is people interested in various aspects
of Islamic marketing. The book will address primarily researchers in the
marketing discipline but also will be useful for academics in
international business, consumption studies, and the various
sub-disciplines of social sciences such as sociology, anthropology,
economics, and psychology that deal with consumers, markets, and
companies. Managers (of MNCs and of Muslim-owned and non-Muslim-owned
SMEs) and industry professionals will benefit from the collection. The
book can also serve as a supplement for graduate-level courses in
cross-cultural marketing and international business.
*Scope/Recommended Topics*
Topics include, but are not limited to, the following. Both conceptual
and empirical studies are welcome.
* The rise of "Islamic Marketing"
- History, authenticity, scale, theoretical and managerial significance
- Implications of Islamic law, ethics, norms, ideals, and values on
marketing
- Capitalism and Islam
- Challenges and opportunities faced by companies (both Muslim and
non-Muslim-owned or managed)
* Islamic Consumptionscape
- The Muslim consumer (beliefs, values, lifestyles, social networks,
behavioral patterns, etc)
- Practices of Islamic/Muslim consumption (in various domains such as
fashion, food, cosmetics, etc.)
- Spaces of Islamic/Muslim consumption (domestic spaces, shopping
spaces, festival spaces, space and gender intersection etc.)
* Islamic Marketing Practices
- Branding
- Market development, segmentation, and positioning practices
- Communicating with the Muslim consumers
- Islamic advertising agencies
- Pricing strategies
- Distribution networks
- E-marketing and mobile marketing
- Selling to Islamic markets
- Buying from Islamic markets
* Commodification/
- The border/dilemma between faith and commerce
- Political/ideologic
- Ethical/managerial/
* Globalization, Postmodernity, and Islamic Marketing
- Implications of globalization
- Implications of postmodernity
- Impact of political/social events, such as 9/11, Danish cartoons,
Middle East conflict etc., on Muslim consumers and Islamic marketing
practices
*Submission Procedure*
Interested researchers and practitioners are invited to submit on or
before September 15, 2009, a 750-1000 word manuscript proposal clearly
explaining the purpose, outline of issues to be discussed, and likely
contribution of the proposed chapter. Send submissions to Özlem Sand?kc?
at sandikci@bilkent.
Rice at Gillian.Rice@
Authors of accepted proposals will be notified by October 15, 2009 about
the status of their proposals and sent organizational guidelines. Full
chapters are expected to be submitted on or before April 30, 2010.
*Schedule:*
September 15, 2009: Proposal submission (750-1000 word abstract)
October 15, 2009: Notification of acceptance
April 15, 2010: Full chapter submission
June 15, 2010: Reviewer comments sent out
September 15, 2010: Final chapter submission
Pesantren Daarut Tauhiid - Bandung - Jakarta - Batam
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